Service loyalty: The effects of service quality and the mediating role of customer satisfaction

by : Albert Caruana

Published by : European Journal of Marketing; 2002; 36, 7/8; ABI/INFORM Global)

Abstract

Customer Satisfaction

Service Quality ----------------------------------------------> Customer Loyalty

Artikel lengkap dikompilasi oleh/hubungi :

Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).

e-mail ke : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id

Butuh Jurnal/Artikel lainnya?, click disini :

• Jurnal Business & Marketing
• Jurnal Manajemen Sdm
• Daftar-Judul-Hasil-PENELITIAN-Relevan
• Jurnal Kualitas Jasa (Servqual)
• Jurnal Loyalitas Pelanggan (Loyalty)
• Jurnal Corporate Image