(Artikel Dipublikasi : Jurnal Manajemen Bisnis Vol.2 No.1 Jan 2009)
Abstract
The purpose of the research is to examine the influence of the price and service quality to consumer’s satisfaction at RSU Deli Medan. The result of the research indicate that the price and service quality are together have significant effect toward consumer’s satisfaction. The result also indicates that price have more dominant and significant effect than service quality towards consumer’s satisfaction at RSU Deli Medan.
Keywords: satisfaction, price, and service quality
Artikel lengkap dikompilasi oleh/hubungi :
Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). e-mail ke : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id
Related Posting :
http://www.ken-servqual.blogspot.com/
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